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Kiwi Software Developer Emerges as Innovative Leader in Global Industry Report

Sep 8, 2016 12:00:00 AM

Flintfox International named trade promotions global leader in POI 2016 TPx Vendor Panorama

Auckland, New Zealand – September 8th, 2016 – New Zealand owned and headquartered Flintfox International, experts in delivering trade and revenue management software solutions announced today that the Promotions Optimization Institute (POI) has recognized Flintfox as a global leader in the recent “TPx Vendor Panorama 2016” report. The TPx Vendor Panorama, authored by former Gartner Analyst Dale Hagemeyer, offers an in-depth analysis of the leading vendors from around the world in the Trade Promotion and Pricing marketplace.  

Leading industry analyst, for technology in trade promotion and field sales automation for consumer goods manufacturers, Dale Hagemeyer says “Because of the unique functionality for complex promotions and experience with products you would see at a specialty store, home store or mass retailer, we see Flintfox continuing to thrive. And, because we are beginning to see Flintfox more at food & beverage and personal care companies, we believe that it can enter these sectors faster than their competitors can enter its stronghold.”

POI has also awarded Flintfox with the distinctions of Best-in-Class for ability to handle deal complexity, critical to TPx as no custom programming is required, and Best-in-Class for financial orientation and simulation. And as a contributor to the annual $6.3 billion dollars in exports from the New Zealand technology sector and winner of the 2015 Westpac Auckland Business ‘Best of the Best’ Excellence in Exporting award, Flintfox has an established track record with delivering its trade promotions management (TPM) solutions to the global consumer goods market.

Furthermore, Flintfox are now uniquely positioned to enter non-traditional TPM markets including automotive, oil & gas, consumer electronics, paints and chemicals, office products, and furniture. The TPx report highlights this as a key differentiator where Flintfox is in a league all on its own, as other TPx vendors haven’t dared or haven’t been able to venture into these markets.

Chief Executive Officer, Mike Ridgway says “We have challenged the notion that TPM is unique to the consumer goods industry and forged a new path. We have taken TPM and created a solution set that addresses the challenges of companies who supply products to anyone, anywhere, and in every market. We are not changing the rules, we’re changing the game, even moving it to a different stadium.”

Ridgway continues “For a modest New Zealand company to sit alongside corporations like Oracle and SAP, is encouraging but to be compared favorably is extraordinary. Every market is getting more competitive and companies are struggling to inspire their customers and prospects to take action, as a result they all need a derivative of what we do.”


Download the full report here.

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