Trade Promotions Management (TPM) software vendors have spent the last few years trying to convince IT and Sales professionals, as well as business Executives, that there are enormous advantages associated with cloud computing.
Some messages targeted the number crunchers by discussing the advantages of more accurate pricing, while others targeted IT with scalability and the ability to take over mundane back office administration tasks.
There is a great deal of truth to each of these arguments, but little energy has been devoted to explaining why TPM applications delivered in the cloud via the SaaS model on a subscription basis makes a whole lot of sense.
TPM applications that can be integrated into Dynamics 365 for Operations are the key to bridging the innovation gap executives often complain about to the IT departments.
So why do you use SaaS applications with Dynamics 365 for Operations for success?
Combining Dynamics 365 for Operations with a SaaS application from the Azure marketplace to manage and execute trade promotions will help you to add the functionality you need without having to go down the customization route.
This also makes upgrades a much less painful task because application updates and upgrades are managed by the SaaS provider. There are also no potential roadblocks to upgrading due to rogue customizations that are not compatible or slow down the upgrade process.
ERP systems are often stuck back in the data center, forcing your Sales representatives to travel back to the office before addressing claims, the status of a promotion, or confirming that they have given the correct pricing.
With the ERP back in the data center, your Sales reps cannot take into account any potential rebates or promotions on offer that they may not know about.
An integrated, cloud-based TPM solution would enable sales reps to respond to real-time changes in promotional earnings, product inventory and competitive pricing. This puts the power in the hands of your Sales rep to adjust pricing, to move more stock, or counter a competitive price while in the field.
Today’s most successful businesses are able to gain a competitive advantage because they are flexible and more easily able to deal with change. This is the type of agility that comes from a SaaS application and Dynamics 365 for Operations.
With Dynamics 365 for Operations as your base, you will be able to add or remove applications and scale up or down with demand.
The goal is to disengage from the ERP environment and move towards plugging in the additional functionality as you need it. This also cuts the cost of business applications which benefits everyone.
IT departments today have a responsibility to be more collaborative when it comes to business applications. Individual departments are taking more ownership of the software applications they use to manage their day to day operations.
SaaS applications are all about collaboration, between the ERP and application and the IT department and users. This gives you the best chance of success as business needs can be identified and addressed for all areas of the business.